Project Rushmore Gray | Case 001-03-a

Project: Rushmore

Some monuments celebrate greatness. Others serve as reminders.

Project: Rushmore imagines an alternate history where America's most infamous criminals were carved into stone alongside its national icons. The concept was never approved. No names are etched beneath the faces. No dates are recorded. Only weathered granite remains, leaving viewers to recognize the figures—or not. The unfinished mountains framing the monument symbolize what was left untouched, while the distressed stone texture reflects the way history erodes memory without ever fully erasing it.

Like every Exhibit A release, this design is rooted in the tension between fascination and remembrance. It isn't about glorifying violence. It's about confronting the uncomfortable reality that some names become immortalized not through achievement, but through infamy. The absence of text invites a second look, rewarding those who recognize the reference while leaving the monument anonymous to everyone else.

Crafted from an exceptionally soft, lightweight Softstyle fabric, this tee is built for everyday wear without sacrificing quality. The smooth ring-spun cotton jersey offers a modern fit with a broken-in feel from the first wear, making it an easy staple through the hottest months of the year. Heather Gray is made from a 90% ring-spun cotton and 10% polyester blend for added softness, while all other colorways are constructed from 100% ring-spun cotton. The fabric is pre-shrunk, slightly stretchy, and finished with taped shoulders, a double-needle ribbed collar, coverstitched cuffs and hem, tubular construction, and a tear-away label for lasting comfort.

Specifications

Crew neck
Set-in sleeves
Classic fit
Lightweight 153 g/m² jersey knit
Heather Gray: 90% ring-spun cotton / 10% polyester
Other colors: 100% ring-spun cotton
Slight stretch for everyday comfort
Pre-shrunk
Tubular construction
Binding taped neck and shoulders
Double-needle 16 mm ribbed collar
Coverstitched cuffs and hem
Tear-away label

Care
Wash inside out using a neutral detergent. Do not soak, bleach, or expose to prolonged direct sunlight. Iron, steam, or tumble dry on low heat (maximum 30°C / 90°F).